About us
WE ARE GARCIA - ROOTS
In Urbania;
later known as La valle dei jeans or The valley of jeans, Maurizio’s passion
for craftsmanship and beautiful jeans comes to life. Besides producing jeans
for well-known brands, Maurizio decides to set up his own label and names it
after the love of his life, Isabella Garcia. A brand is born. In the late
1970s, a Dutch buyer by the name of Martin Kouwenberg starts buying jeans from
Maurizio’s factory. In 1985, however, misfortune strikes Maurizio. Following
much hard work and prosperous years, one of his main
clients goes
bankrupt and he is unable to keep the factory running. To avoid the loss of his
many patterns, Maurizio decides to hand them over to his loyal customer and
friend from The Netherlands, who firmly promises to uphold the brand legacy.
Today, this
coming together of Italian passion and finesse with a typically Dutch,
entrepreneurial design and business approach remains the key to the fashion brand
with a denim heart.
Allora, ora e
per sempre
Then, now and
forever,
We are GARCIA.