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THE COLLECTION


#SMARTDENIM


About Garcia


A passion for fashion and denim: the power of the internationally family run denim business GARCIA. The brand was created in 1972 in Urbania, Italy. Maurizio and Isabella Garcia made jeans in a small factory located in the so-called Italian Denim Valley. A few years later, the brand was taken over by a befriended Dutch business relation of the couple. This family has further expanded the brand. With selling points in 35 countries and more than a thousand employees in Europe, this fashion company has established its name in the international fashion world. The combination of pure Italian passion and genuine Dutch entrepreneurship: it continues to make GARCIA a strong brand. A brand with a heart of denim.