Sustainable wash is our collective name for more sustainable washing. The company Jeanologia has developed an innovative technology called EIM (Environmental Impact Measuring Software). EIM brings efficient and sustainable technologies that guarantee savings of large amounts of water, energy, chemicals and impact on workers by eliminating the most harmful and labour-intensive garment finishing processes. The lower the score, the less impact. The denim industry is a highly polluting and water-intensive process. With every collection, we try to do better by reducing our impact.
Organic fibre cultivation uses no synthetic plant protection products, no genetically modified organisms and no artificial fertilisers. Cotton is most often grown organically. There are no requirements on allowing/banning the cultivation of cotton in water-scarce areas, but a water management plan must be in place. See here for more details.