We are Garcia, a jeanswear brand that brings real people together and buiIds connections that go beyond borders and genetic codes. We are here for families, for friends, for anyone who feels an affinity for relationships because we believe life is better, together.
We dress families, and like any family we aren't perfect. We strive to improve daily, especially in sustainability. Where other brands might refer to corporate social responsibilities, we prefer to call ours Family Values, and if you want to get to know us, you’ll have to get to know them too.
Also, as from SS25 collection, the garment care labels within products will contain a QR. Scanning the code will open a Digital Product Passport. Explore our CSR pages for more initiatives and information.

Our priority is to deliver safe, reliable, and high-quality products while safeguarding consumer well-being. We are dedicated to upholding ethical standards and protecting the rights of everyone involved in our supply chain.

We aim to minimize our environmental impact, promote sustainable practices, and protect the natural resources within our supply chain.

Ensuring fair, safe, and healthy working conditions, along with protecting the human rights of everyone in our supply chain, is central to our mission.

We are dedicated to making a difference. Therefore, we are especially proud that 25% of JOG's shares now support the Garcia Foundation, funding projects that improve the well-being of children in disadvantaged positions.

Garcia is ready for the 2026/2027 Digital Product Passport (DPP) mandate, showcasing its commitment to sustainability with QR-coded labels starting Spring/Summer 2025. The DPP provides detailed insights into product origins and lifecycles, aligning with new sustainability laws. The DPP reinforces our commitment to sustainability, aligned with our motto: “Try to do better every day.”
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