Sustainable wash is our collective name for more sustainable washing. The company Jeanologia has developed an innovative technology called EIM (Environmental Impact Measuring Software). EIM brings efficient and sustainable technologies that guarantee savings of large amounts of water, energy, chemicals and impact on workers by eliminating the most harmful and labour-intensive garment finishing processes. The lower the score, the less impact. The denim industry is a highly polluting and water-intensive process. With every collection, we try to do better by reducing our impact.